Home / About Dr. S
Meet Dr. Sha‑Lai Williams
Executive & Clarity Coach, Speaker & Author
Dr. Sha-Lai Williams, PhD, LCSW, affectionately known as Dr. S, is an executive and clarity coach, speaker, and author who helps accomplished Black women gain clarity about what comes next and take intentional steps toward the life they want. A licensed clinical social worker and associate professor of social work, she brings 30 years of combined clinical and academic experience to her work.
Based in St. Louis, Missouri. Serving women in St. Louis and virtually across the United States.
Dr. S is especially passionate about women who have earned the degrees, built the careers, cared for others, and reached important milestones, yet still find themselves asking, “What’s next for me?” She helps women reconnect with their own priorities, work through uncertainty, and move toward the changes they have been putting off.
Through her signature MAKE THE SHIFT™ philosophy, Dr. S helps women move from stuck to starting to success. Her approach combines clarity, confidence, accountability, and practical action to help women identify what they want, understand why it matters, and follow through.
At the heart of her work is THE WHOLE WOMAN™, a framework that recognizes four interconnected dimensions of a woman’s life: Eternal, Emotional, Entrepreneurial, and External. Drawing on her professional training, faith, and lived experience, Dr. S helps women consider how purpose, emotional well-being, career, relationships, and personal presence shape their next chapter. Her experience as an entrepreneur and aesthetic curator/image consultant brings an additional perspective on leadership, identity, and how women show up in the world.
An engaging speaker and enthusiastic teacher of God’s Word, Dr. S is known for her interactive teaching style, practical wisdom, and “nuggets you didn’t know you needed.” She has authored multiple books and hosted women’s conferences and retreats, creating space for honest conversations about faith, mental health, confidence, boundaries, and growth. She equips audiences in ministry, community organizations, and the marketplace with ideas they can put into practice.
As Founder and CEO of About FACE Collaborative LLC, Dr. S brings this work to life through coaching, speaking engagements, consulting, workshops, retreats, and faith-centered resources. Across these experiences, her purpose remains consistent: helping women put themselves back on their own priority list and pursue what comes next with confidence and intention.
It’s your time. Make the Shift.™
Credentials
-
BSW, MSW and PhD in Social Work
-
Licensed Clinical Social Worker (LCSW)
-
Associate professor of social work
-
30 years of combined clinical and academic experience
-
Founder and CEO of About FACE Collaborative LLC
Who I work with
Accomplished Black women, many in midlife, who know there's more for them but aren't sure what "more" is or how to pursue it.
Interviews
-
ARISE Devotional Journal (52 weeks)
-
ARISE Devotional Journal, Parts 1 and 2 (28 days each)
-
Some Things Take Time, a Christian romance novella
-
Love Letters to Our Sons: 30 Days of Affirmations for Our Young Boys
-
Good Morning Me: a 28-day workbook
Speaking and media
Books
-
Invited panelist and moderator, University of Missouri–St. Louis
-
Jewel Warrior Women's Conference
-
Featured in USA Today College (December 2014)
-
Host of the annual Roar Like a Lioness Women's Conference (fifth year in 2025)
-
Host of A Whole Woman Expo in St. Louis (April 2026)
-
Host of the podcast Real Talk with Dr. S
Community
-
A Selah Event, a time to pause and hear what the Lord is saying
-
The Lioness Book Club
-
House of Esther
Testimonials
What I loved most was her Christ-centered approach, paired with such a warm, personable, and welcoming heart. She didn’t just listen to my words; she truly listened to my heart.
Erika M., life coaching client, on Facebook